Samantha Alida

Master Esthetician

Samantha Alida, founder of Beauty & The Lash, became an esthetician because she wanted to help others feel confident in themselves. Sam stands out in the field because of her desire to not only treat her clients, but to educate them about proper skin care and home treatment. Her passion is skin care but her talent extends into eyebrow and lash perfecting. Sam is a loving mom of three, an entrepreneur, and a person you can trust to make you feel a renewed sense of beauty!